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DeepMark just got into Y Combinator.
They’re building something that’s going to matter more and more: authentication for AI-generated voice.
So I started looking at their current identity and asked a simple question:
Can the mark itself communicate what DeepMark does?
Rather than throwing the logo away and starting from zero, I refined the existing mark.
The D becomes more recognizable as a voice-call shape, while the connection in the middle creates a subtle cue for authentication and verification.
Same DNA. More meaning.
Because when your product is about knowing whether a voice is real, the logo probably shouldn’t leave you guessing either.
And yes, I realize redesigning a YC start-up logo is basically volunteering for the internet's free design critique department.
Which do you prefer: the current mark or the refined version?
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Wonder -- Brand Expressions
Sync rents cars in Greece. You pick the car, a local provider brings it to you.
The brief was to make them look like they belong in the same frame as the giants, without pretending to be a giant. So the polish went up and the personality stayed.
The pink was already theirs. I gave it more room. Greek typography, bold. A frame borrowed from a car's side mirror, which quietly does a lot of the work across the layouts.
Small brands don't win by looking bigger. They win by looking more specific.
That last line says it all. Small brands don't win by looking bigger, they win by looking more specific. The Greek typography and the car mirror frame detail are exactly that level of intentional. Really sharp work.
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade