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Leon Sol - Rebranding.
LeonSol is an architecture firm specialized in managing highly complex projects, transforming them into efficient, high-impact solutions.
Our experience and strategic vision position us as a regional benchmark, collaborating with visionary clients to deliver results where aesthetics, profitability, and sustainability converge.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Amazing attention to detail! The gold foil effect looks so luxurious.
SPLIT is a self-directed brand system that demonstrates end-to-end thinking, strategy through motion, applied consistently across every format.
So cool!!