AI-Assisted Motion Design for Brand Storytelling Success

AI-Assisted Motion Design for Brand Storytelling SuccessAI-Assisted Motion Design for Brand Storytelling Success

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Jéssica Leonel

• Jun 18

Free Fall is an AI-assisted motion design project created for Fiber, a brand with which I have collaborated on multiple content and UGC productions.

For this project, I was responsible for the video editing, motion design direction and integration of AI-generated visuals into a cohesive branded narrative.

The objective was to create a visually striking piece that combined cinematic movement, modern aesthetics and product storytelling while maintaining consistency with the brand's identity and communication style.

The final result blended AI-generated assets with professional editing techniques to create a unique and engaging visual experience.

Art Direction Video Editing Adobe After Effects

Lynksen Digital

pro

• Jul 7

How do you turn a brand mascot into a visual system people actually remember?

🐆 Our lynx represents sharp thinking, curiosity, and attention to detail. For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.

Same identity, different emotion.

Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨

Adobe After Effects Adobe Illustrator Figma Visual System Designer Brand Design Logo Design brandidentity

António Ribeiro

• Jul 7

I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃

Dhyogo Gouveia

• Jul 7

When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.

Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.

The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.

This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.