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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
25 voted
40%
37 voted
60%
62 votes
Closed
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
Let's talk about your brand identity and Website design needs
Schedule a 15min Discovery call here https://cal.com/digitalforus/15min?overlayCalendar=true
Love the Colors!
Most LinkedIn templates are just a pile of designs. I'm building a system.
A library of pre-designed LinkedIn posts you can easily customise to match your own brand.
One Figma file:
✓ 48 post templates
✓ 7 types of carousels
✓ 12 landscape posts
✓ profile banners
✓ 50 written hooks
✓ step-by-step setup and a help page
Type your name once, set your colors and fonts: every post updates.
I'm planning to finish the digital product this week.
For companies, I'll also offer a fully custom version: I rebuild the entire system in your own branding, including ready-to-use posts in your tone of voice and hooks for your niche.
Is this something you'd actually use?
Yes, honestly, the type-your-name-once-and-every-post-updates part is the sell for me, that's usually where these template packs fall apart. My guess is the custom version ends up being where the real money is, not the self serve file. Does that track with what you're seeing so far?