When you decide you need to hire yourself as a web desiger to update your own website πWhen you decide you need to hire yourself as a web desiger to update your own website π
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This is such a powerful reminder! Taking ownership of your own brand not only gives you creative control but also helps you deeply understand what you're trying to communicate. Great job on the redesign!
Ledger β AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders β connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role:Β UI/UX Design
Scope:Β Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead β serif type, oil-painting textures, classical architecture β so an AI CFO feels like real authority, not another app.