Pro
One of the most effective ways to sell an online course
is not starting with the course.
It’s hosting live events.
Webinars.
Workshops.
Masterclasses.
Pop-up trainings.
When you host something live, a few powerful things happen at once:
• People experience your teaching style in real time
• Trust is built faster than any sales page could do
• You answer objections before they turn into hesitation
• Your audience self-qualifies by showing up
By the time you invite them into your course, it doesn’t feel like a pitch.
It feels like the next step.
This is exactly how we do it at Expand Lab.
We don’t believe in “build it and hope.”
We build momentum first, then direct it.
Live → connection → clarity → conversion.
If you’re thinking about launching a course, ask yourself:
What could I host live that naturally leads into it?
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When clients tell me they want to launch an online course, the first thing I ask is: What does your community look like right now?
Because the real question isn’t can you build it—it’s whether anyone is already there to receive it.
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One of the most interesting businesses I’ve worked on was with a true-crime podcast expert and lawyer who teaches people how to spot narcissists and psychopaths. Take a look at the landing page and quiz we built for her course — this one was such a fun, creative project.
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Most creators focus on building their Kajabi course… but forget the part that actually keeps students engaged — the onboarding experience.
A killer onboarding sequence sets the tone for everything that follows.
It builds momentum, clarity, and excitement the moment someone hits “purchase.”
Here’s what I always include:
✨ A warm welcome video
✨ Clear “start here” path
✨ Early wins so they feel progress fast
✨ Automations that guide them step-by-step
✨ A community touchpoint or check-in
Because if your students don’t know exactly what to do on Day 1…
They’ll disappear by Day 7.
Build the course, yes.
But build the onboarding with just as much intention.
That’s where retention, testimonials, and transformation actually begin.
Are you onboarding your students like a pro? Or winging it? 👀
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We support many podcasts at Expand Lab
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A strong website and branded funnel are the foundation of every successful Kajabi course launch. Before a course sells, your audience needs a clear place to learn about what you offer, understand the transformation, and take action with confidence.
That’s why I design strategic, conversion-focused websites and landing pages for my clients—built to support their course, build trust, and guide visitors into the funnel.
Here are a few examples of client websites I’ve created in preparation for course and program launches. Each site includes intentional branding, clear messaging, streamlined user flow, and the tech infrastructure required to connect to Kajabi, automations, and sales systems.
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I am so excited to be rolling out my business on Contra! Thanks @kajabi for trusting me as an #kajabiexpert
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