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One of the most interesting businesses I’ve worked on was with a true-crime podcast expert and lawyer who teaches people how to spot narcissists and psychopaths. Take a look at the landing page and quiz we built for her course — this one was such a fun, creative project.
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Most creators focus on building their Kajabi course… but forget the part that actually keeps students engaged — the onboarding experience.
A killer onboarding sequence sets the tone for everything that follows.
It builds momentum, clarity, and excitement the moment someone hits “purchase.”
Here’s what I always include:
✨ A warm welcome video
✨ Clear “start here” path
✨ Early wins so they feel progress fast
✨ Automations that guide them step-by-step
✨ A community touchpoint or check-in
Because if your students don’t know exactly what to do on Day 1…
They’ll disappear by Day 7.
Build the course, yes.
But build the onboarding with just as much intention.
That’s where retention, testimonials, and transformation actually begin.
Are you onboarding your students like a pro? Or winging it? 👀
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We support many podcasts at Expand Lab
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A strong website and branded funnel are the foundation of every successful Kajabi course launch. Before a course sells, your audience needs a clear place to learn about what you offer, understand the transformation, and take action with confidence.
That’s why I design strategic, conversion-focused websites and landing pages for my clients—built to support their course, build trust, and guide visitors into the funnel.
Here are a few examples of client websites I’ve created in preparation for course and program launches. Each site includes intentional branding, clear messaging, streamlined user flow, and the tech infrastructure required to connect to Kajabi, automations, and sales systems.
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I am so excited to be rolling out my business on Contra! Thanks @kajabi for trusting me as an #kajabiexpert
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