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Four flavors. Four completely different personalities.
That's Berry Loops.
A lot of juice brands just change the color for each flavor and call it a day.
Same character. Same vibe. Just a different flavor name.
I didn't want to do that here.
So I gave each berry its own personality.
Strawberry Swing is the chill one. Sunglasses on, just enjoying the moment.
Blackberry Beat has a little more attitude. Moody, with a boombox in hand.
Blueberry Bash is laid back. Headphones on, not really in a rush.
And Raspberry Riot is the wild one. Skateboard and everything.
The illustration style stays the same across all four. Same bold type. Same layout. Same overall look.
But each one still feels like its own character.
And I think that makes a big difference.
When four cans look almost exactly the same, they can easily blur together on a shelf.
But when each flavor has its own personality, you can tell them apart before you even read the flavor.
That's what I wanted Berry Loops to feel like.
One brand. Four personalities.
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A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
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I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.
Same brand. Same product line. Two completely different moods.
I designed two hero sections — same layout structure, same goal, but each one built around a different product in the line:
🅰️ — warm, golden, cozy. Feels like something you'd reach for in winter.
🅱️ — sage green, mirrored layout, clean and minimal. Feels more clinical, more "skincare-routine" than "self-care ritual."
Both use real ingredient-driven color palettes (not random brand colors) and floating product badges instead of a wall of text.
Which one would make you stop scrolling and actually click "Shop Now" — A or B? Drop your pick below, curious which mood wins.
5 voted
36%
9 voted
64%
14 votes
Closed
A would probably stop my scroll first, but B feels more believable for skincare. I’d actually be curious which one converts better, because the one that grabs attention isn’t always the one that feels most trustworthy 👀
Most food mascots look like clipart. These six look like they have their own Netflix show.
Marshie. Burggy. Avero. Glazie. Steako. Dumply. Six characters, six personalities, one retro cartoon world that makes every food feel like a friend worth following.
Amazing Character Illustration ❤️