The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Flava Lava is a branding project designed for a premium vape store where the diversity and quality of flavors are the core of the business. The objective was to translate the sensory experience of 'flavor' into a compelling and vibrant visual identity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Branding & Visual Identity for AirCon West based in London.
Designers! Present your work with motion! It breathes life into your work and conveys your ideas in a dynamic way.
Use free online motion tools to do it.
My favorites:
https://animos.app/
https://arqe.ai/
https://orelin.app/editor
https://openvid.dev/en
(Or animate it yourself, like I did here using EffectCraft!)
Nice work!!
Great job with the visual direction. 👏
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?