Genesa | Brand Identity in Action

A logo is the starting point of a brand identity. What interests me just as much is how that identity works beyond the original design.

For Genesa, I explored how the logo, custom typography, and three coloured hexagons could carry across different applications, from apparel and merchandise to packaging and architectural signage.

The challenge is to maintain a consistent visual identity while adapting it to different materials, surfaces, and environments.

I created this short presentation to bring those applications together and show how a single design can become a recognizable brand across multiple touchpoints.

For me, good brand design isn't just about how a logo looks on a screen. It's about how well it works in the real world.

Brand Identity · Logo Design · Brand Applications · Graphic Design

This is exactly how identity work should be sold, Andre. The packaging shot with the Genesa bag and box together shows those three coloured hexagons doing their job at real scale, not just on a slide. Good brand design isn't just about how a logo looks on a screen is the line...