This Brand Identity started with one question: How do you make a fruits & vegetables supplier feel both fresh and trustworthy?
For Mahebba International Fruits & Vegetables, I built the logo around a bold "M" with leaves growing from it to symbolize growth, cultivation, abundance, and a brand rooted in nature ๐ฟ
The A mark built on a diagonal grid, with the ramp stepping up on the right, is simple and holds up on the black AdRamp card. My challenge: the palette shows green and salmon swatches next to the black, but every application tile is black, white or grey. If the accent colours...
A little behind-the-scenes look at a brand identity coming together.
I'm currently working on a new identity for a coworking space in Austin, TX, with a vintage-inspired direction, warm colors, and a logo that brings a bit of nostalgia into a modern setting.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.