How to Tackle Visual Identity Projects with Unprepared Clients

How to Tackle Visual Identity Projects with Unprepared ClientsHow to Tackle Visual Identity Projects with Unprepared Clients

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Ernesto Carrazana

pro

• Jun 1

Honest question: how many of you have started a visual identity project where the client had no clear foundation?

I used to do it all the time. Until one day I got tired. Tired of making logos for good ideas that were forgotten shortly after because they had no strong foundation.

Has this happened to you?

branding brandstrategist branddesigner

Mariia Krukovska

• Jun 19

While watching a lecture on branding, I heard this idea: to be loved, you don’t have to be the best. You just have to be authentic.

It was about brands, but I think it’s a great reminder for people, too. The world has already seen plenty of perfect people. But there’s never enough of the authentic ones. 🤍

What do you think about this?

freelancerlife lifestyle branding

Nataly Bila

• Jun 19

I completely agree 🤍 The most inspiring people I've met weren't perfect they were genuine. Authenticity has a way of making others feel seen and understood.