Have you ever designed packaging for a brand that never launched? 👀

Surprisingly, it’s happened to me more times than I expected.

Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.

It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.

How many unreleased projects are hiding in your folders? 😂

those pastel tubes deserved a shelf

Logos from my archive. A good logo doesn't really have to tell what you do; it's meant to tell a story. Here are some with their unique stories. ¹ Unik Mindz — inspired by Michelangelo’s 'Creation of Adam'; human creativity sparked by a higher source. ² Nutrift — reflecting the idea of weekly cycles and continuous meaningful progress. ³ Nestform — built to reflect furniture that adapts and transforms to different living spaces. ⁴ Ember & Oak — built around the truth that coffee is defined by its transformation, with the mark capturing the entire roasting journey.

Do you usually find the story first and draw toward it, or does the story get written once the mark takes shape? The weekly-cycle idea behind Nutrift reads like it could have gone either way.