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Led the commercial strategy and market positioning for Benlar Foods, a premium Caribbean food brand focused on sauces, functional products, and export-ready SKUs.
Defined the product portfolio, pricing architecture, and go-to-market strategy across UK and international markets. Structured an asset-light manufacturing model using certified co-packers to enable scalable production without heavy capital investment.
Built the foundation for multi-channel distribution, including retail, foodservice, and D2C, while aligning the brand for premium positioning and international expansion.
Result: Established a scalable, export-ready food brand with clear commercial strategy, supply chain structure, and distribution pathways for growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A little studio milestone! 🥹
Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
Anyway, excited to share this one!
wow, impressive work
Over the past month, I've been spending more time exploring Shopify store design and thinking about what makes an online store work well.
One thing that stands out to me is that good e-commerce design involves much more than appearance.
I've been paying closer attention to:
→ How a homepage guides visitors
→ How product pages present important information
→ How collections help customers discover products
→ How navigation affects the shopping experience
→ How a store adapts to mobile screens
→ How consistent design builds a stronger brand experience
I'm also learning to think more carefully about the purpose behind each section instead of designing just because something looks good.
Every page should have a reason to exist, and every design decision should contribute to the overall experience.
I still have more to learn and improve, but each project gives me another opportunity to practice, experiment, and develop my approach.
My biggest takeaway so far: good Shopify design brings visual presentation, usability, and the customer's journey together.
What's one thing you believe every e-commerce designer should understand?
Understanding customer behavior is key to creating better shopping experiences. 👏
