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Contra - A professional network for the jobs and skills of the futureGlobal Strategy Leadership for Caribbean Food Brand Expansion

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Craslyn Benjamin

• Mar 28

Led the commercial strategy and market positioning for Benlar Foods, a premium Caribbean food brand focused on sauces, functional products, and export-ready SKUs.

Defined the product portfolio, pricing architecture, and go-to-market strategy across UK and international markets. Structured an asset-light manufacturing model using certified co-packers to enable scalable production without heavy capital investment.

Built the foundation for multi-channel distribution, including retail, foodservice, and D2C, while aligning the brand for premium positioning and international expansion.

Result: Established a scalable, export-ready food brand with clear commercial strategy, supply chain structure, and distribution pathways for growth.

Business Consulting Business Strategy Business Operations Microsoft Office 365 Shopify Wix Studio

Révolté

pro

• Mar 28

A membership brand built on GPS coordinates. No fixed logo, just the exact location of the first swim. Identity that trusts its audience completely.

Check it out

Figma Lovart Brand Design

Daniel G Bright

max

• Mar 27

2026 is "the year of the B2B rebrand."

Except most companies are doing it backwards.

They're changing logos, picking new colors, refreshing typography and calling it a rebrand.

Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.

Here's what I've seen with my work through actual inflection points:

The rebrand that works isn't visual first. It's positioning-first.

You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.

If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.

Brand Strategy Brand Design

David Akinlosotu

• Mar 27

Top work, always 💯🫡

Cara Ellis

max

• Mar 27

The part of your brand people actually remember isn't the logo.

I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.

The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces. I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀

brandguidelines brandidentity branddesign