Craslyn Benjamin
Supply Chain Strategy | Market Entry | Scaling Food Brands
New to Contra
Craslyn is ready for their next project!
Provided strategic advisory across food and beverage businesses, focusing on market entry, supply chain structuring, and commercial growth.
Worked across UK, Caribbean, and international markets to develop scalable distribution models, optimise sourcing strategies, and improve pricing and commercial positioning.
Result: Enabled businesses to access new markets, improve operational efficiency, and build scalable, growth-focused commercial structures.
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14
Led the commercial strategy and market positioning for Benlar Foods, a premium Caribbean food brand focused on sauces, functional products, and export-ready SKUs.
Defined the product portfolio, pricing architecture, and go-to-market strategy across UK and international markets. Structured an asset-light manufacturing model using certified co-packers to enable scalable production without heavy capital investment.
Built the foundation for multi-channel distribution, including retail, foodservice, and D2C, while aligning the brand for premium positioning and international expansion.
Result: Established a scalable, export-ready food brand with clear commercial strategy, supply chain structure, and distribution pathways for growth.
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17
Led a revenue optimisation and operational restructuring strategy for a UK-based Caribbean restaurant and catering business.
Focused on stabilising inconsistent revenue streams, improving pricing and cost control, and building systems to support scalable growth.
Implemented a structured catering and corporate sales model, streamlined kitchen-to-service workflows, and improved operational efficiency across channels.
Result: Increased revenue across catering and service lines, improved fulfilment efficiency, and established a more scalable, system-driven business model.
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23
FMCG Turnaround & Margin Recovery
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