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Intentional lighting changes everything
It controls hierarchy
It defines texture
It shapes perception
In premium visuals, lighting isn’t used to “make it look good”
It’s used to guide attention and create mood
Random light creates noise
Intentional light builds authority.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
Visuals can still be minimal and well represented of a product
bro is always cooking good stuff, miss you mate 🔥
Defining the aesthetic: Curated, modern and intentional. A quick look at a motion project currently in the works.
Very elegant visual language. Curious — was the muted palette driven more by brand strategy or aesthetic exploration?
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