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I don’t think Indian kids from the 2000s realize how athletic we actually were.
Running like your life depended on it because the ball fell into the strict uncle’s house.
Dusty knees from Kho Kho.
Fighting over teams in Kabaddi like it was an IPL auction.
None of it looked like fitness back then.
But looking at it now —
it kind of was.
Started building this thought into a speculative campaign for Cult.fit’s 10 years.
The network for creativity
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Latest work - Claude perfected the prompt, nano banana made it real..
What I love most the consistent face this is really well though out nice work
I went back to work on this brand system, the brand is called kujenga. Kujenga is an African art studio that aims to help people express themselves through art and creativity. I designed this considering the calm ambiance the studio needs to have while also incorporating the aspects of the African heritage.
Nice One..
High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
The Strategy & Execution
I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
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