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What changed when we stopped guessing and started diagnosing.
$95K/month. Good product. Professional design. But stuck.
Metrics looked fine. That was the problem.
Diagnosis revealed:
→ Homepage confused first-time visitors
→ 17 nav categories created decision fatigue
→ 4 competing CTAs on every product page
→ Guest checkout buried
→ 40% mobile traffic. Broken experience.
No redesign. No new traffic. No added spend.
6 weeks later:
Conversion: 2.4% → 3.8%
Abandonment: 63% → 45%
Revenue: $95K → $142K
Same visitors. Same ad spend.
"Acceptable" performance was costing them $47K/month.
You can't scale confusion. Only clarity.
Comment CASE.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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40% more conversions. No ad spend.
Here's what changed.
The old site, cluttered with information, confused the visitors. We redesigned the experience.
- Clear offers
- Social proof and FAQ front and centre
- Conversion cues with sticky CTAs, service comparisons, and quick contact
Custom Webflow build with structured CMS, conditional content, and light custom code for interactions and layout logic
Good design is not just aesthetics; it's helping someone make decisions faster.
What do you think about the redesign?
A $1000 landing page isn’t expensive
when it helps a business sell a $10K+ product.
When a user uses the search bar on your website, they already know what they want.
Purchase intent is high.
Your job is simply to guide them to the right product.
But many ecommerce sites fail when the search returns 0 results.
Instead of helping the user continue their journey, they just show a message like:
"Sorry, we couldn't find what you're looking for."
That’s a missed opportunity.
A better approach is to redirect that intent with:
• Similar products
• Popular categories
• Best sellers
Two different approaches to empty search results below.
Which one works better: A or B?
Small UX decisions like this can have a big impact on conversion rate.🚀
CROeCommerce ManagementUX DesignHotjarGoogle AnalyticsFigmaecommerceconversionoptimizationconversionfocuseddesign
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