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A new real estate private equity firm needed a full brand identity. I named Crest Capital and built the brand around a family crest passed down through generations, which shaped everything from the logo and the tagline "For Generations" to the website and investor decks. I was Crest's creative partner from its founding to ~$250M in assets under management, helping the firm establish an institutional presence.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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more glimpses of iki 🍵
the project is almost finished, and i should be wrapping everything up next week.
it’s been a fun one to work on, especially seeing how the initial concept has evolved into a complete visual identity.
excited to share the final result soon :)
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
For the first time, I'm holding something I created for my own brand.
Meet TACT. 🖤
For years, I've been designing identities and building brands for others. But I've always wanted to build something of my own.
This is our first product.
From the initial idea to the branding, colours, materials, and finally getting it out of the mould, every little step has been a learning experience.
It's not perfect yet, and there's still a lot to figure out. But holding the first finished piece feels different.
TACT is just getting started. And this is only the beginning.
More soon.
Going from designing for clients to making your own physical product removes the option to defer decisions. Did the material or the mould force any change to the TACT wordmark that you wouldn't have made on screen?