Introducing TACT: A First Product for an Independent BrandIntroducing TACT: A First Product for an Independent Brand
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For the first time, I'm holding something I created for my own brand. Meet TACT. 🖤 For years, I've been designing identities and building brands for others. But I've always wanted to build something of my own. This is our first product. From the initial idea to the branding, colours, materials, and finally getting it out of the mould, every little step has been a learning experience. It's not perfect yet, and there's still a lot to figure out. But holding the first finished piece feels different. TACT is just getting started. And this is only the beginning. More soon.
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Artur's avatar
Going from designing for clients to making your own physical product removes the option to defer decisions. Did the material or the mould force any change to the TACT wordmark that you wouldn't have made on screen?
Sarvesh's avatar
we haven't had to change the wordmark at all. We're not printing the logo directly on the cup. We want to keep the product clean and minimal, with a small stamp on the bottom and focus on creating a premium packaging experience. So the original typeface and thickness work perfectly for what we have in mind!
Aditya 's avatar
Respect for building your own product after years of doing identities for others. The sage cup in the hand next to the big serif TACT wordmark is a calm, confident pairing. Honest critique since you said it's not perfect yet: the post shows the cup and the logotype but no line...
Sarvesh's avatar
Thank you so much for the kind words and for sharing your thoughts! Really appreciate it.
I actually covered who TACT is for and the idea behind the brand in my very first post. This post was more about showcasing the actual product we've been working on and giving everyone a...
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