Product photography for @sehthaircare, a haircare brand. AI generates in seconds — the work is deciding what to generate, and making it hold up afterwards. Art direction & retouching: Vidrio Studio.
The work is deciding what to generate and making it hold up afterwards is the honest version of the AI workflow most people skip over. Art direction and retouching are exactly where the human judgment still lives. These Seht shots look genuinely premium, not generated.
Fold & Brew — Modern Brand Identity & Logo Design
Fold & Brew is a modern laundry & café concept that brings together two everyday experiences — fresh folds and fresh brews.
For the brand identity, I created a distinctive logo that combines a clothes hanger with a coffee cup/swirl, creating a simple visual connection between laundry and coffee.