This logo was developed as a collaboration for visual artist Fleezy Art and his art show brand. The original character illustration was created by the artist, and my role was to transform that artwork into a cohesive, usable logo system.

I developed the typography, composition, hierarchy, and overall logo structure, exploring different ways to balance the illustrated character with the “Fleezy Art Show” wordmark. The goal was to create an identity that felt bold, expressive, and rooted in the artist’s personality while remaining recognizable across event graphics, merchandise, signage, and promotional materials.

This project highlights my approach to collaborative branding—respecting an existing artist’s work while building the visual system around it.

My role: Logo development, typography, layout, composition, and brand identity direction. Character illustration: Fleezy Art.