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I am making a unique brand identity concept (portfolio purposes only).
It's about a brand called "Mahaasin synthetics", founded in 1949, I am making this brand identity look and feel 1949, it's a fashion company specializing in suits and coats, and having their own brand certified ones, minimal color palette, and physically sticked-looking mockups, this is the logo.
I haven't posted in a while, this is because I really dived deep into 1940s brands, and went directly to them in archives, saw how they advertised, and I have the main vibe and structure for this concept set.
Going to the archives rather than working from today's idea of retro is what separates period-true from pastiche, so that's the right way in. The one thing I'd test is the hairlines - a 1949 single-plate press or a woven collar label couldn't hold strokes that fine, so a...
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These are some sick visuals Andreu, good job! 😍
This is really Creative.
It really stands out.
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What three must-have things would be on yours?
Thank you!