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This is really Creative.
It really stands out.
What's on the moodboard of the person you became?
This is my creative story in a collage
"Everyone has ideas. Few have the discipline to turn them into reality"
This is Akila. This is Acu. This is not AI.
What three must-have things would be on yours?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
25 voted
57%
19 voted
43%
44 votes
Closed
i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!
Just posted new dashboard for beauty specialists. Share your feedback 💅
What does AI get wrong when you hand it a real brief?
I gave Kittl's agentic AI a brief we'd already shipped at Formeta, retail packaging for Ella by Ellaya Health, an at-home device for a common pelvic health condition, sold over the counter in Indian pharmacies. Plain language, no steering.
Pass one: four directions, three of them straight to the wellness reflex, lotus marks and sunrise gradients. All four were front faces attached to no box.
Pass two, with panel requirements and regulatory copy, came back with a real dieline. Glue flaps, directions for use, batch and expiry fields. Structurally a genuine leap.
It was also the wrong product. Invented a manufacturing licence number, added a CE mark to something sold only in India, moved the client to a different city.
On direction, Kittl is legitimately useful and I'd use it again. But healthcare packaging is a compliance problem wearing a design problem's clothes, and the model has no way to know it doesn't know that.
Vague brief gets you pretty. Precise brief gets you PLAUSIBLE. Plausible is the more dangerous one, because a founder without a designer might send it to print.
Last slide is the box we built.
Where do you let AI take the first swing, and where do you refuse?
It was super fun to experiment using Kittl with @Ansh Jamdagni 🫶
