I jumped into this with zero prior experience in AI video. My goal was to

I jumped into this with zero prior experience in AI video. My goal was toI jumped into this with zero prior experience in AI video. My goal was to

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Yavor Popov

• Feb 3

I jumped into this with zero prior experience in AI video. My goal was to capture the high-fashion, "Red Edition" luxury of a Chanel No. 5 campaign using Morphic.

I was SO surprised at what I achieved! I’m no director, but I sure felt like one!

The Workflow

Since starting from scratch, I had to rely on Morphic’s ability to translate vision into high-end visuals. I focused on building a sequence that felt like a cohesive editorial piece:

• The Aesthetic: I leaned into the stark contrast of black silhouettes against that iconic, vibrant "Chanel Red."

• The Detail: I used Morphic to dial in the "liquid glass" texture of the bottle and the sharp, cinematic lighting on the model.

• The Iteration: Without a VFX background, I used the tool to test different movements until the flow just felt like a professional spec ad.