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On a recent call, a client looked at my sitemap and panicked because she thought every dropdown item needed a massive new landing page
Abstract diagrams scare people. It is hard for founders to look at a static box and visualize the actual user flow
I faced this exact problem when I built the Guppy AI platform. The founder came to me with an unstructured idea for a complex banking dashboard
If I had handed him a static architecture document, the project would have stalled. Instead, I used AI tools to generate rapid interactive prototypes
We got on a call and he clicked through the actual interface. He reacted to what he saw instead of abstract descriptions
The moment I started proposing visual solutions instead of just receiving tasks, our relationship changed entirely. He stopped seeing me as an executor and started seeing me as a partner
We delivered 54 screens in three months. Never ask a client to approve a map when you can just show them the road
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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It was Tuesday, I remember... a guy named Dev sent me his demo page. He sells scheduling software to dental offices, mostly in his postal ranges. The whole page was three lines. I counted twice because I didn't believe it.
Line one said "Request a Demo." Line two said "Fill out the form and our team will be in touch." The button said "Submit."
"Be in touch" could mean a quick call. It could also mean nine emails from a guy named Kyle.
The visitor has to guess, and people don't fill out forms when they have to guess.
So we fixed it live, one small change at a time.
Change 1. say what happens
The headline became "See Chairtime work in your office." The subtext became "Book a 20-minute walkthrough with our team." Now you know what you get and how long it takes. But it still talks about the software. Nobody wakes up wanting to look at software.
Change 2. talk about the person
The new headline: "See how your front desk could stop losing 6 no-shows a week. Takes 20 minutes." The subtext: "We'll use your real schedule. No slideshow."
That last bit is on purpose. Everyone who books a demo is scared they'll get a scripted pitch from someone reading off a screen. Say the fear out loud and it shrinks.
Change 3. the button
"Submit" became "Book my walkthrough." Submit sounds like taxes. Book my walkthrough sounds like you're getting something.
Here's what I noticed after all that.
The old page was about what Dev wanted, which was a lead.
The new page is about what the visitor gets, which is 20 minutes that are actually about their office. Same form, same product.
There was a fourth change, and I've been thinking about it for a week.
Dev deleted one field from the form. Bookings went up. It was the field every sales book tells you to keep, and I still can't fully explain why it worked.
Which field do you think it was? I'll tell you if someone guesses right.
saasProduct Marketingb2bmarketingCopywritingDirect Response Copywriting Adobe IllustratorAdobe PhotoshopGoogle Docs
"Submit sounds like taxes" is going to stick with me. Change 2 is the one most of us builders miss: we describe features instead of the front desk's real problem (6 no-shows a week). I build POS and business tools, so I'm taking this straight to my own demo pages.
🔥 Functional prototype in Claude based on static screens in Figma.
👉 Check it out
I want to share a real piece of a client project that I am working on right now. I used Claude to turn static Figma screens into a functional prototype with real inputs, validation states, keyboard interaction, component behavior, and flow logic.
Excellent work Anna.
I built my dad's therapy practice a front desk in 4 days 🦋
For years I've watched my dad, a psychologist in Cancún, answer patients' WhatsApps between sessions, late at night, on weekends. Every message matters, because behind each one is someone asking for help. So I decided to build him something better. 💙
For the Lovable × Contra "Built it for small business" challenge, I built Ceiba, a booking and follow-through system for a small therapy practice with 4 therapists and 3 shared rooms.
---- For patients 💬
✨ "Tell us what you're looking for": patients describe what they need in their own words ("panic attacks, first time, in English, after work"), and AI finds the right therapist, room and time. Prefer to browse? Classic filters by therapist, service and language are always there.
🗓️ Only real availability: a time shows up only when both a therapist AND a room are free.
💻 In person or by video, with a private link to confirm, reschedule or cancel. No calls needed.
🤝 Never a dead end: if nothing fits, patients join the waitlist in seconds.
---- For the owner 📊
🔁 When someone cancels or reschedules, the freed slot is offered to the waitlist automatically.
💰 In 3 months (demo data), 61% of cancellation losses were recovered, with $114,900 MXN refilled from the waitlist.
🤖 "Ask your dashboard": the owner asks questions in plain words. Code computes every number, and the AI only explains them.
📨 0 messages typed: confirmations, reminders and offers send themselves.
---- How I built it 🛠️
Built in 4 days with Lovable (app, Lovable Cloud, Lovable AI), Claude for planning and prompts, and Google Docs for the brief and 6 rounds of feedback. Claude Design and Canva for branding. No hand-written code.
---- ⚠️ Demo data. Payments, messages and video calls are simulated. The practice is fictional, inspired by my dad's. My dad is the one real therapist in the app.
🔗 Try it: https://ceiba-therapy.lovable.app/
🎥 Demo video: attached
#lovablechallenge
