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I finally published my visual identity guidlines for project MOX, immersive exhibition about Slavic myth.
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At the beginning of the year I had the joy of working with @Baker Street Properties on their rebrand.
The ask? Give us a brand that shows our modern, tech-first approach to property management and the human team and care behind it.
We set to build a brand ecosystem that was modern, vibrant fresh and extremely human.
This was the result.
BRAND STRATEGY | CREATIVE DIRECTION | BRANDING | CUSTOM ILLUSTRATION
Started Ovum with painted specimen-egg illustrations and a wax-seal logo. Killed almost all of it.
Kept one hand-drawn wordmark and five colors, rebuilt the whole campaign in 35mm film — honey oil mid-pour, skin, candlelight. Same brand, completely different eyes.
This looks so high end, love how everything is tied together, how did you produce these films? They look super clean.
Wine can be sophisticated without feeling distant. That idea shaped Vinomade, a brand built around discovery, shared moments, and a more relaxed way of experiencing wine.
I combined editorial typography, warm colors, spontaneous photography, and handcrafted illustrations to create a visual world that feels curated but approachable.
The walking bottle adds a more human and playful layer, giving the identity a character that can move naturally across events, packaging, social media, and merchandise.
Check it out !
Me copaaaa!
