Innovative Lifestyle Brand Exploration for PLUTO HydrationInnovative Lifestyle Brand Exploration for PLUTO Hydration
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Working on a brand exploration for PLUTO.
A fictional hydration brand designed for modern rituals.
Built around run clubs, tennis clubs, beach clubs, wellness spaces and premium hospitality.
The idea is simple: what if hydration felt more like a lifestyle brand than a sports drink?
Still exploring the identity and brand world, but I'm liking where it's heading.
What do you think?
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Akinkunmi's avatar
this is amazing
Nicolette's avatar
the way you incorporate the concept into the text's minimalism, even, shows a strong eye for detail! super chic & luxe in feel without losing a sense of fun. nice work!
Talia's avatar
Thank you! That balance between premium hospitality and something a little more social/fun was exactly what I was aiming for. Really appreciate the kind words 😊
Boluwatife's avatar
This deserves way more Liking it
Talia's avatar
Appreciate that! It started as a quick brand exploration but I’m tempted to keep building it out into a full concept.
KHRYSTYNA's avatar
приголомшливо! 💯
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