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The image was used to celebrate the one month anniversary of the publication of my poem, "13 Ways to Interpret Touch". The color scheme chosen was based on the black color scheme of Midsummer Dream House, the organization that published the story. The blue was also used to be visually easier for the audience to read the text on the image. The graphics at the bottom were also chosen because they were related to the obvious subject of the poem, touch. https://midsummerdreamhouse.com/blog/onlinejournal/13-ways-to-interpret-touch
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MAE — Art Direction & Brand Visual Identity
A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative.
The Challenge
The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled.
The Solution
I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd.
The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control.
The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications.
My Role
Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition
I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation.
Concept → Art Direction → Visual System → Brand Application
Logo DesignProduct DesignAdobe IllustratorAdobe PhotoshopAdobe Premiere ProBrand DesignVisual Designvisualidentity
Using the motion-blurred figures as the system's way of encoding the brand world around the individual is a clean way to carry the concept into every touchpoint — the contrast is doing the narrative work instead of added graphic elements. The orange read as a deliberate move to...
That's my case study to water bottle factory branding logo this logo is modern minimalist 3D realistic logo
This logo design is realistic water logo that was designed by curvy natural shape that has realistic water texture to make it suitable for a water bottle factory brand
This logo focus on (realism, nature feel by natural Designing)
It solves the problem of (memorization, recognition, showing trust, professionalism)
Thanks for everyone who support me❤️
Great project, well done
you also need:
- taste
- persistence
- learn how to sell
in our recent episode at UnContrad, Wesley Bancroft, founder of Lunour Studio
gets real about self-doubt, creativity, brand activation, and the work behind growing as an independent designer.
