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Carving a distinctive identity in an oversaturated fast-fashion and e-commerce market was the primary objective behind my recent visual identity project for RU’ASĀ.
Instead of following the category’s usual minimal geometric symbols, we built the identity around a Sphynx cat mascot. A symbol of originality, individuality and rebellion.
After hundreds of iterations, it became a mark RU’ASA could confidently own and build recognition around.
More from the project soon! but how do you see a mascot-led logo working in e-commerce fashion? Would love to hear your thoughts.:
Absolutely incredible.
Thank you Abdullah
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As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.
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This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
Animation is dupe!
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