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I directed this launch film for Floods, a global organic content distribution platform. The brief was clear: serious, cinematic, almost documentary. I built their entire visual identity from scratch and merged it with motion design to position them as the leader of their niche.
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Every great promo starts long before the first keyframe. For this project, the challenge wasn't just to animate a platform - it was to make workflows feel exciting, clear, and premium in just 60 seconds.
The result is a fast-paced promo inspired by the best modern visuals, combining cinematic motion, polished UI, and a clear product story. Always fun working on projects where complex software meets thoughtful design.
What do you think makes a SaaS promo memorable - the visuals, the storytelling, or the pace?
For me, it's the balance of all three. Great visuals get people to watch, but storytelling is what keeps them watching.
Exploring the intersection of neural AI processing and spatial acoustics with Sine audio technology. Full project : https://www.behance.net/Mitkow
This design makes everything look effortless!
DONT MISS THIS ONE:
I've spent the last few weeks building something I've wanted to finish for a while and add new skills to my pipeline while working on the project: a cinematic, terminal/HUD-style interface for a fictional tactical operations system, entirely in the browser. (I believe this might be a really good solution to run some type of motion projects during filmmaking time directly on the visible probs)
Here are some details: Behind a simulated boot sequence (fake network handshakes, IP auth, animated logo reveal) sit four consoles:
→ STATICPEN: a satellite recon view with live target tracking that shifts from optical to thermal scan on inspection
→ SILENTPEN: a ground tactical console with four switchable sensor modes: Direct, Lidar, Heat Scan, Ghost
→ SEERPEN: the deep one. A real 3D globe (Cesium) rendering 26 live/static intelligence layers, conflict zones, ship traffic, flight tracking, GPS jamming, orbital satellites, paired with a live news feed and a local-LLM "analyst" that reads the map context and can act on it through chat
→ STRATUM: locked for now. Select it, and the system denies you clearance and logs the attempt. A dead end on purpose.
Design-wise, the goal was to make it feel like a live system, not a mockup; every terminal readout, scan line, and boot log is actually animating in real time, not a static screenshot dressed up to look busy.
Designed fully in Figma, first run and perfected on a local server and moved to GitHub with some changes to able to fit the webpage format. It was built with React 19, TypeScript, Vite, Tailwind v4, Cesium, and a small Express backend aggregating real news and live layer data.
While I've FE skills, they were limited in most cases; I've tried a new MCP server system inside Figma, and with VSC and Claude, I was able to pull out my design, put more detailed meaning to it and run it fully with interactions. While I'm against the ML systems to some degree, my approach is to use that as a tool to solve my technical problems. And my design project became a fully functional project. I believe designers will evolve their mindset to create more valuable products with more extensive tool options.
Let me know what do you think =)
Full case study on Behance: https://lnkd.in/dNd_PRqu
Live demo: https://lnkd.in/d2cp9mcN
Amazing! Great Work! 👍