AI Creative Director: Transforming Luxury Jewelry DesignAI Creative Director: Transforming Luxury Jewelry Design
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I work with luxury jewelry brands as an AI Creative Director to produce studio-grade jewelry editorials and 3d creative concepts that would have costed $10k to produce in real studio or 3d setup.
My workflow has been quite simple, but I would put more weightage towards the taste, creativity and obviously the industry-specific experience coz everyone has got the same tools. ā†˜ Image Generation: Nano Banana 2/Pro
ā†˜ Video Generation: Kling 3.0 and Hailuo (also seedance 2.0 sometimes)
ā†˜ A little bit of Photoshop, if required.
If I look back into the videos I used to produce last year šŸ¤¦ā€ā™‚ļø those used to be soo bad, it all comes down to the learnings I had after working over the same thing for months after months.
Working with fashion (apparel and stuff), or accessories (handbags, specs etc) are much easier to work with than jewelries, it requires so much precision and pixel-perfect measurements to get things look accurate.
Then comes the appearance of diamonds and metals, another tough thing to achieve...then comes the video where you gotta show how different materials react to motion and lighting (quite similar to 3d render but in AI)...keeping all those in mind and after 100s of iterations, we can achieve the perfection ✨
This video compiles some of the latest work we did this month, Apr 2026.
Irina 's avatar
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