Innovative Genomic Logo Design: DNA Helix & Global Mapping

Innovative Genomic Logo Design: DNA Helix & Global MappingInnovative Genomic Logo Design: DNA Helix & Global Mapping

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Varun Davera

pro

• Mar 10

The primary logo features "BURAK" in bold uppercase with a DNA helix icon integrated into the "A", paired with "multomics" below in a lighter font. A secondary stacked version includes a subtle map-like graphic, evoking global genomic mapping.

Color Palette

Primary colors dominate with deep navy (#0A2540) for authority, teal (#00A3D9) for innovation, and lighter turquoise (#4FD1C7) accents. Secondary shades in muted blues (#1E40AF, #3B82F6, #93C5FD) ensure versatility across digital and print media.

Typography

Headlines use "Surgena" – a custom sans-serif with strong, geometric letterforms for impact. Subtitles employ "Burak" in a clean, modern style, balancing professionalism with approachability.

Virginia Roson

pro

• Mar 24

JAMMED- Branding & Packaging Design

A contemporary jam brand exploring the intersection of food, fashion, and visual culture.

Built through a bold identity system and expressive imagery.

See more → @ThinkOnTheEdge

What flavor are you choosing? :)

brandesign logo Figma Packaging Design Brand Design Logo Design Jitter Lovart

Stephanie Asoegwu

pro

• Mar 27

JAMMED is such a fun brand concept. The identity is loud and playful in the best way. That strawberry packaging is so good

Alex Aperios

pro

• Mar 24

I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!

I've been a huge fan of his previous work, two of which I own.

Identity Designed: The Process Identity Designed

So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!

If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.

And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏

I can't wait to dig through these pages!