Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
Even a small indicator can change how the entire interface feels
Adaptive Position
The badge placement changes depending on the icon’s shape and available space. The result feels more visually balanced but requires individual adjustments.
Fixed Position
The badge always appears in the top-right corner. This creates a consistent and predictable system, but on some icons it may feel disconnected or awkwardly placed.
What matters more in a design system: consistency or optical balance?
Love the concept! The rectangular N feels more architectural and stable, which fits interiors. Hexagonal feels too techy. The unrolled film idea is brilliant - green for eco is perfect. I'd vote rectangular for this brand. Great work! 👏