This project was completed as part of the BCG Strategy Consulting Virtual Experience Program on Forage.
The objective was to evaluate whether BeyondTech, a global technology and telecommunications company, should adopt an installment financing model that allows customers to purchase products through flexible payment plans rather than paying the full amount upfront.
The project combined market research, competitor analysis, financial evaluation, consumer behavior analysis, and strategic recommendation development.
Imagine opening your invoicing app at the start of the day.
Would you rather see how your business is doing first, or see which invoices need your attention?
We’re exploring both approaches for BizBill, a billing tool we’re working on. Same information, different starting point. Which screen would help you get on with your day faster?
Statify, the home page for a finance and business consultancy.
Three decisions worth stealing.
1. The proof sits inside the hero. A small card with a 4.9 rating and a handful of faces, next to the headline instead of in a testimonials block at the bottom. The doubt happens at the top of the page, so the answer belongs there too.
2. The work process is four numbered steps, each with one line of explanation. Discovery, direction, execution, measurement. A buyer who cannot picture how the work happens does not enquire, and four short steps is the cheapest way to show it.
3. Every service card ends in the same arrow button. One exit per card, in the same place, so the page never asks the visitor to choose between two ways out of the same block.
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.