Three Homepage Design Decisions for a Finance ConsultancyThree Homepage Design Decisions for a Finance Consultancy
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Statify, the home page for a finance and business consultancy.
Three decisions worth stealing.
1. The proof sits inside the hero. A small card with a 4.9 rating and a handful of faces, next to the headline instead of in a testimonials block at the bottom. The doubt happens at the top of the page, so the answer belongs there too.
2. The work process is four numbered steps, each with one line of explanation. Discovery, direction, execution, measurement. A buyer who cannot picture how the work happens does not enquire, and four short steps is the cheapest way to show it.
3. Every service card ends in the same arrow button. One exit per card, in the same place, so the page never asks the visitor to choose between two ways out of the same block.
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