MALIÉ — Premium Pet Brand Identity A 6-month conceptual branding project exploring how one visual...MALIÉ — Premium Pet Brand Identity A 6-month conceptual branding project exploring how one visual...
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A 6-month conceptual branding project exploring how one visual identity can grow into a complete brand ecosystem.
From strategy and logo design to packaging, social media, UI design, mockups, and marketing materials, every element was created to build a consistent premium experience across physical and digital touchpoints.
AI supported visual research, concept development, image generation, and mockups, while all strategy, creative direction, refinement, and final design were developed by me.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
Educational College Website | Modern Kajabi Web Design
This project was about turning a college's online presence from a digital brochure into something that actually enrolls students. They needed a website that loaded fast, guided visitors naturally, and made the leap from "I'm interested" to "I'm applying" feel obvious.
Built on Kajabi, so the whole thing runs in one system: no clunky add-ons, no plugins fighting each other, no inflated maintenance.
What went into it:
Modern, mobile-first design that reflects identity
Clear program and course pages that answer questions before they're asked
A streamlined admissions funnel from first visit to application
pages, all built to convert, not just to look pretty
The part I care about most: it performs. Every section exists to move a prospective student one step closer to saying yes.
If your school, academy, or education brand is living on a dated site, that's my lane. Let's build yours.