How do you design for someone who is already panicking? It's March. Summer looks thin. A charter ...How do you design for someone who is already panicking? It's March. Summer looks thin. A charter ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Bozena's avatar
Bozena Bulat
• 1d
How do you design for someone who is already panicking?
It's March. Summer looks thin. A charter operator is staring at empty August weeks, and every instinct says: drop the price, now. Some of those weeks would have filled anyway. Nobody knows which ones — and that's the whole problem.
I've been designing Bonaca — a revenue-decision copilot for professional yacht charter fleets. It reads bookings, seasonality and competitor pricing, then tells the operator when to hold a price and when to let it go — with the reasoning shown. The operator always decides.
No client, no brief. I started with a market I know — Croatian charter, where a boat books sixteen weeks out of fifty-two — and designed backwards from the worst moment of the operator's year.
Three decisions define the product:
→ Confidence is never a percentage. It's a sea state — a calm line, a ripple, chop. Read instantly, like water. → The crisis screen is the calmest screen. No red, no alarms. A scared user needs clarity, not urgency. → The system admits when it was wrong — and says what it cost. Trust is built in November, not in March.
A tool that misleads someone once doesn't get opened twice. That was the entire design brief.
And if you're building a product where a user has to trust an expensive call — an AI copilot, a fintech tool, anything high-stakes — this is exactly the kind of problem I take on. Let's talk.
b2bsaasProduct DesignUX DesignClaudeFigma
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started