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Taste Test
Motion Ad Taste Test: Two Brands, Two Styles
A quick taste of what I can do for your brand: two 12-second motion ads, built in two very different visual styles for the same goal, which is to stop the scroll and make people act
Ember & Oak (special coffee): Risograph print overprint, paper-cut layers and halftone texture. Warm, tactile and handmade, a good fit for food, lifestyle and craft brands
KICKLAB (sneaker drop): Neo-brutalist design with hard shadows, kinetic type, stickers and a live countdown that ends in a click-to-remind button. Loud, fast and made for launches and limited drops
What’s in each ad: Concept, motion design and animation in 4:3 for feed and web placements
Smooth easing, motion blur, masked text reveals and clean transitions
A clear call to action in the end frame
2 voted
67%
1 voted
33%
3 votes
Closed
My vote is Risograph, Ayaan. A specialty coffee brand with that warm print texture and paper-cut feel just makes sense, while the Neo-Brutalist loudness is clearly made for the sneaker drop crowd.
Love this approach Ayaan! Showing two different visual styles for the same goal is such a smart way to showcase range. "Stop the scroll and make people act" - that's the perfect tagline for motion ads. Ember & Oak with Risograph print sounds like a great contrast. Super effective portfolio piece for brands!
Risograph. The grain and warm orange feel handmade, which suits a coffee brand.
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