Brand Identity and Packaging Concept for Chocolate-Covered BerriesBrand Identity and Packaging Concept for Chocolate-Covered Berries
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Denisa Georgiana's avatar
Denisa Georgiana Voicu
pro
• 1h
CxBerries is a self-initiated brand concept for chocolate-covered dried berry snacks. I developed its visual identity, packaging direction, ecommerce mockups and campaign imagery, exploring how one playful idea could translate into a cohesive brand experience.
The concept brings together two contrasting sensations: the bright, fruity character of berries and the richness of chocolate. That contrast became the foundation for the entire visual direction.
I chose a vibrant palette of raspberry pink, strawberry red and blackberry purple, balanced with cocoa brown and cream. Each flavor has its own recognizable color while remaining part of the same family. A rounded, expressive wordmark and a chocolate-dipped berry symbol give the identity a friendly, distinctive personality.
eCommerce ManagementUI DesignUX DesignStitch
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