POV: you're a designer but all you like to do is create delicious textures for ambitious clients ready to take a risk. In the tech world where we're governed by minimalistic and sharp design, a new era is coming. The era of bold, colorful and textured design, where tech becomes... appealing 🍭

The real gatekeeper for textured brands is usually the product team, not the client — heavy texture tends to get traded away the moment someone raises load times or dark mode. The work that survives keeps the texture in marketing surfaces and lets the UI carry a quieter version....

Branding is a feeling....its not just the logo. It's everything you see, hear, and read. Everything you see here communicates a feeling of high-quality service, luxury, and a sense that not only will these guys will keep your property pristine, but will go above and beyond. This is exactly the task I was assigned to help Gattuso with, originally called "Lawn & Order". They wanted to land bigger clients, nicer neighborhoods, add all-season service packages, and break into the commercial space as well. Their name was holding them back. It didn't communicate the right feeling. We workshoped dozens of names and landed on the owner's family name...so they can build trust and recognition in the their local market by putting their name on the line. We then developed an elegant wordmark, brandmark, language, and a brand system that solidifies client expectation and elevates them as a serious and trusted partner.

Impressive 😍