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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
You can now import designs from https://Aura.build into Framer using the plugin I'm working on.
It's not 1-1 yet, but it's getting there.
Design and iterate in Aura, finish in Framer 🫰
This workspace translation plugin looks completely spectacular, Frederik!
Static Design vs Micro-Animations. Same layout. Same content. The only difference? Motion.
Micro-animations help guide attention, provide feedback, and make interfaces feel more intuitive and engaging.
Which version do you prefer?
13 voted
20%
52 voted
80%
65 votes
Closed
I go with Micro animation
Challenges
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