Rebuilt Lead Scoring to Prioritize Answers Over Page VisitsRebuilt Lead Scoring to Prioritize Answers Over Page Visits
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The bot once scored “just browsing” as hot.
Early scoring leaned too hard on page visits alone someone reading the pricing page out of curiosity got flagged as ready to buy. Rebuilt the scoring around actual answers, not just clicks.
→ A page visit is curiosity. An answer is intent. They're not the same signal.
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Johnson's avatar
Switching the model to weight answers over page views really separates curiosity from intent, so you catch the buyers before they slip through.
Louis's avatar
Thank you
Louis's avatar
Thank you
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