Day 12/30 of my hero section challenge.

Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.

Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.

Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.

12 down, 18 to go.

Built on the Viper template by Westhill Studio, adapted and customised by me.

Imagery and video generated with AI.

brilliant

I made two versions of a logo intro animation for my brand, Pixelblue, and can't decide which one's stronger. To get an idea of the brand → Pixelblue Brand guidelines

Quick context: Pixelblue is a motion design studio focused on SaaS product demos, explainer videos, and social motion content. We've been doing this for 10+ years, mostly white-label, for agencies and marketing teams worldwide. Would love your eyes on this: which version hits harder for you, and why? Pacing, reveal, timing, anything that stands out.

Drop your pick below (A or B) - genuinely curious what lands better from a fresh perspective.

Going with B! Great work