šµ Custom WordPress (custom theme or plugin) makes sense when:
ā Speed matters: ads, SEO, high traffic, or mobile-heavy visitors
ā You need custom features like booking flows, member areas, or API integrations
ā You run a WooCommerce store with custom checkout or product logic
ā You want a site that's secure, easy to maintain, and won't break with every plugin update
ā Your brand needs a unique, premium design, not a template look