Interlocking the M and S also gives the embroidery one continuous shape to stitch, which tends to hold up better than two separate letters. Did you test how the overlap reads at chest-logo size, around 3 cm?
At 4Pixels Studio, our goal is to eliminate guesswork and help design teams secure fast client approvals. To build a highly accurate 3D master model that allows for seamless material testing and perfect lighting, a structured kickoff is essential.
I've made a post with some tips and tricks - how to make the workflow max comfortable and output - as close to designers' vision as possible, from the very first try!
In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.
I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already carried the idea, so the identity makes it visible: “Every layer, working as one.”
Logo: Five stacked layers forming a subtle S, solid like rock and arranged for motion.
Principle: “Complexity, organized into movement” turns a dense product story into something calm.
Palette: Strata Blue #2447F9, near-black #02040C and white. Flat colour only, so every layer stays distinct.
Layout: Modular grids and architectural spacing that build pages the way strata build ground, in order.
Imagery: Portraits washed in Strata Blue, with light streaming through, putting people at the centre of the system.
A good name sets up the brand. The identity has to prove it.
If your SaaS or B2B platform needs a brand as solid as its infrastructure, let’s talk.