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Project Title: Nature’s Route – Brand Identity & Visual Storytelling.
I developed a complete brand identity and video campaign for Nature’s Route, a premium wellness brand. This project demonstrates a seamless transition from raw natural origins to physical product architecture.
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In 2024, we built a version of Eviation that once felt right.
But somewhere along the way, we outgrew it.
Two years on, this identity is shaped by everything we’ve learned,
every doubt we faced,
every decision to evolve instead of settle.
And now, we’re ready to share it with you — with more clarity, more intention, more honesty.
Eviation, realigned.
𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙩𝙤𝙤, 𝙩𝙝𝙞𝙨 𝙤𝙣𝙚’𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪.
#Rebranding #LogoDesigning #BrandingAgency #SocialMediaMarketing
Really amazing work👏🔥🔥
How good is Claude Design as a brand designer?
I love Claude but this experiment is the perfect example that AI is way better at refining, implementing, and building on ideas than it is at actually coming up with strong visual direction on its own, even with a strong strategy deck. Especially in branding.
AI doesn’t have great taste (sorry, someone had to say it 😅 ) so without clear references or visual guidelines, the outputs feel very generic and a lot of the time...well, cheap or outdated.
It can understand words like “hydration” and “performance.”
But it doesn’t understand the feeling the brand is supposed to create.
And branding is literally about building a world people want to belong to.
Would you let Claude Design do your branding?
I built a game UI that shouldn't exist.
Harker's Descent — a Dracula-inspired game interface built entirely in Rive. The main menu is a compass medallion hanging from a chain in a storm. You don't click buttons. You place your hand and make a deal with Dracula. To confirm — a dagger falls. Blood spills. The screen drowns in crimson. The next world opens beneath it. Every element is alive: the all watching eye, crow following your cursor, lightning strikes, a bare tree in the wind, a wolf in the shadows, Harker standing in the storm holding a lantern — watching the mechanism that will decide his fate.
Built in Rive using rigging, vector graphics, audio events, state machines, and more timeline keyframes than I care to count. This is my entry for the @rive_app Impossible UI Challenge. #riveapp #impossibleui #gameui #motiondesign #rive #harkersdescent
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