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Sales Performance Dashboard | Power BI
Designed and developed an interactive sales analytics dashboard to help stakeholders monitor revenue, customer growth, product performance, and regional sales trends in one centralized view.
Tools Used:
- Power BI
-Power Query
- DAX
- PowerPoint (wireframing and dashboard planning)
My Contributions:
- Imported and transformed raw sales data using Power Query.
- Built a star schema data model by creating relationships between fact and dimension tables.
Developed DAX measures for:
- Total Sales ($105M)
- Total Quantity Sold (6M units)
- Total Customers (9,191)
- Average Unit Price ($17.6)
- Created Previous Year (PY) metrics and Year-over-Year growth calculations for sales, quantity, and customers.
- Implemented conditional formatting with dynamic color indicators to highlight performance changes.
Dashboard Features:
- Geographic sales analysis using Shape Maps.
- Monthly trends for sales, quantity, pricing, and customer acquisition.
- Customer segment analysis using donut charts.
- Product and country performance rankings using stacked bar charts.
- Interactive filtering for business units and service plans.
Business Impact:
The dashboard provides decision-makers with a single source of truth for tracking sales performance, customer behavior, and regional trends, enabling faster and more informed business decisions.
Data VisualizationMicrosoft Power BIBusiness AnalysisData AnalysisMicrosoft ExcelMicrosoft PowerPoint
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