Most pet care brands look like a pharmacy or a kindergarten. Paw looks like neither. Paw is a concept brand identity, packaging, and social media system for a natural shampoo and conditioner brand for dogs and cats — designed to sit proudly on a bathroom shelf next to your own products, because your pet's coat deserves the same care as your hair. Four products, four distinct personalities, one visual system built around white, blue, and the particular joy of an animal that has just had a very good bath. Clean enough to be trusted. Fun enough to be loved. Good hair days. For everyone in the house.

Really solid work. It feels modern, soft, and still very confident at the same time