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O Desafio: Estagnação de crescimento orgânico e baixa taxa de conversão por falta de diferenciação competitiva.
A Solução: O plano de ação focou em humanização tática. Estruturamos o design para destacar a equipe e a comunidade, gerando conexão imediata. O resultado foi a consolidação da expansão e um aumento real no volume de novas matrículas.
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Which ZVEZRA logo direction do you prefer? 👀
I’ve been exploring two variations of the wordmark. Both follow the same visual direction, but each has its own character.
Vote below!
I’d love to hear your thoughts! 👇
39 voted
53%
34 voted
47%
73 votes
Closed
Option 1 for me, it has a bit more personality. Both are strong though, tough call
Professional work. Keep it up.
The black-and-white diagonal stripes on the building wrap and the blue stage sets feel like two separate moods that still read as one event from the street. Did the stripe come from the existing Perkbox system, or did you build it specifically for the festival?