The orange-and-white system has real shelf presence—the oversized letterforms and repeated geometric rhythm make the identity feel both ownable and flexible. I’d be curious to see how the pattern behaves at small digital sizes where the wordmark has less room to breathe.
Introducing WIGGLE CLUB — my latest pet-commerce website concept.
Bold typography, cobalt blue, acid-yellow accents and editorial photography bring the brand to life across the shopping experience.
The design includes:
✦ Detailed desktop and mobile layouts
✦ Reusable Figma components and Auto Layout
✦ A connected design system
✦ Product discovery, wishlist and checkout prototype flows
A cinematic AI-generated reel created to transform a business narrative into a visually engaging story.
The concept combines character-driven storytelling, cinematic environments, corporate visuals, and dynamic pacing to create a polished commercial-style experience designed for social media.
I handled the creative direction, AI visual generation, shot development, prompt engineering, visual consistency, and final editing, bringing the concept from idea to finished video.
Skills: AI Video Generation · Creative Direction · Prompt Engineering · Video Editing · Cinematic Storytelling · Visual Development · Social Media Content
Available for AI commercials, branded reels, corporate storytelling, and performance-focused social content.